News Room - Business/Economics

Posted on 18 Jul 2008

Q1 sales up 10% despite June drop (Thailand)

While local automobile sales fell in June for the first time this year, total value for the first six months of 2008 was still nearly 10% ahead of the same period last year.

High diesel prices were the main culprit behind lower sales in June of pickup trucks, the country's top-selling vehicles, said Toyota Motor Thailand vice-president Vutigorn Suraiyachantananont.

Fuel costs have been the main factor pushing inflation to a 10-year high, affecting purchasing power and demand for commercial vehicles and one-ton pickup trucks.

Mr Vutigorn said vehicle sales in June dropped year-on-year by 5.9% to 50,108 units. Sales of commercial vehicles plunged 20.9% including a 23.2% decrease in pickup truck sales, but passenger car sales last month still grew 29.3%.

However, first-half sales were still up 9.9% year-on-year to 321,475 units, mostly from 32.4% growth in car sales driven by the continued market popularity of E20-powered cars.

In addition, consumers switched to cars rather than commercial vehicles, especially the pickup truck market which shrank 0.7% as a result of runaway diesel price in May and June.

Mr Vutigorn said the automobile market this month tends to be steady as economic and political problems remain negative factors for sales while fuel prices, which affect consumer sentiment, have no signs of coming down.

Only aggressive promotional campaigns and affordable buying proposals will allow car companies to maintain their vehicle sales this month.

Toyota dominated the market with total vehicles sales in the first six months reaching 136,061 units, up 7.8% and capturing a 42.3% share.

Isuzu came in second selling 71,191 units, up 6.6% for a 22.1% share, while Honda was third with 43,126 units, up 35.3% for 13.4% share.

In the car market, Toyota led with sales of 54,018 units in the first six months, up 24.1%.

It was followed by Honda, which sold 37,500 units, up 41%, and Nissan 3,608 units, up 86.6%.

Toyota sold 74,569 pickup trucks in the first six months, retaining the market lead, but down 1.1%. Isuzu sold 67,445 units, up 9.2%.