News Room - Steel Industry

Posted on 26 Oct 2009

Domestic steel manufacturers lower the prices to increase market share

Many domestic steel makers recently have raced to lower the steel prices although the peak construction season starts because the cheap imported steel is flooding the market. The movement showed that they [local steel producers] are fighting to obtain market shares in the home market that is developing impressively at this time thanks to the government's demand stimulus policy.

 

Vietnam Steel Corp (VNS) lowered the steel price by 200,000 dong per tonne from the middle of October. The move is the consequence of the increasing steel imports in the recent time and massive rise of new steel mills. At present, the country's steel manufacturing capacity reached approximately seven million tonnes a year, showing a high surplus against the consumption and forcing steel producers to enter into a tense competition.

 

In September, the steel sales in Vietnam declined by 100,000 tonnes month on month but still jumped 200 percent compared with last September.

 

A representative of Vietnam Steel Association (VSA) said that domestic market shares of Vietnamese steel makers are being narrowed due to the flooding of imported steel. Last month, over 40,000 tonnes of rolled steel was imported to Vietnam with a price of around 500,000-700,000 dong per tonne.

 

Current price of steel billet in the south-eastern Asia market and China stands at $490-500 per tonne, down $10-20 per tonne from August. Even some suppliers offered the price of $480-485 per tonne.

 

Rolled steel price from Malaysia to Vietnam (11.1 million dong per tonne) now is cheaper 700,000 dong per tonne against the domestically made steel because Malaysia enjoys Vietnam's import tariff exemption of 0 percent. Foreign made rolled steel accounts for 70 percent of the domestic market share, jumping strongly from 28 percent in 2008 early. The fact is alarming.

 

The domination of foreign steel is for the available disadvantages of Vietnam's steel industry although local steel producers enjoy double-interests from the government's demand stimulus policies for production enterprises in general and the construction market in particular.

 

But with the traditional reason that steel billet (major materials for steel production) must be imported, and domestic market must depend on world market, so the country's steel price since the start of 2009 has continuously increased. Thus, when the complete steel products are imported to Vietnam with cheaper prices, consumers will obviously prefer foreign made steel.

 

Small production size plus the backward technology in many steel enterprises pushed up production cost, which lead to high selling prices.