Posted on 15 Feb 2016
Korea falling behind in leading product sales
Korea is producing fewer industry-leading products while China’s share of the world marketplace is growing significantly.
According
to a report by the Korea International Trade Association (KITA) on
Sunday, a total of 64 Korean products were recognized as No. 1 in terms
of worldwide market share in 2014. This places Korea in 13th position,
down one place from the previous year when it had 65 of the most popular
products.
Of the 64 products, 22 were made in the chemical
sector, followed by steel (11), and non-electronic devices (7). A total
of 17 new products were among the No. 1 products in terms of market
share, while 18 products lost their “top selling” status to other
countries. Forty seven products, including memory chips, secured their
favored position from the previous year.
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Comparing the numbers to
10 years ago, the number of no.1 products produced in Korea only
increased by five, or from 59 to 64. In 2009, the figure slightly
increased to 74, but it dropped to 61 in 2011 and it has maintained a
similar lever since then.
While Korea hasn’t improved much in a
decade, the number of most popular products made by China has increased
considerably. Since surpassing the United States in 2004 and Germany in
2005 to be ranked at no.1 in the world for the first time in its
history, China has held first position worldwide in selling the most
industry-leading products.
China made a total of 932 products
that were recognized as the most popular in the world in 2005 and the
figure increased to 1,610 in 2014, meaning China’s total increased by
678 while Korea was able to make only five more top selling products
during the same period.
Part of Korea’s problem is that it is
competing directly with China in many industries. Korea previously held
the top selling status in the steel and chemical sectors, however China
now makes at least 10 times more industry-leading products in each
category.
Of the 64 products made by Korea recognized as most
popular, China was the runner-up in 17 products. The report added that
the market share gap was lower than 10 percent between Korea and China
for nine products among the 64 Korea still leads.
“The report
showed that Korea and China are competing in many of the same businesses
including medical device parts, car tubes and oil immersed type
transformers,” said Kang Nae-young, researcher of the Institute for
International Trade.
Kim Do-hoon, head of the Korea Institute
for Industrial Economics & Trade, pointed out that Korea has been
securing the No.1 position in some products for a long time while
failing to invent a new trend. “One good thing is that Korea is still
ahead of China in Internet of Things (IoT) and big data,” said Kim. “The
government needs to ease regulations so that companies can play in a
better environment.”
Kang added, “Korea needs to keep investing
in R&D to develop more high-value added products through
technological innovations. The government also needs to help businesses
by extending the FTA [free trade agreement].”